
President Donald Trump is pictured announcing his reciprocal tariffs on “Liberation Day.” Economists have expressed concern that these tariffs may raise the cost of goods and services for consumers. (Courtesy of the White House/Creative Commons Attribution 3.0 License)
President Donald Trump’s tariff policies are expected to increase the cost of everyday goods, impacting consumers differently based across socio-economic boundaries.
Apr. 2, a day Trump declared “Liberation Day,” he announced his wide-scale reciprocal tariffs, setting a baseline tariff of 10% on all imported goods.

Commencement at UCLA brings many people together on campus to celebrate the graduating class – but it doesn’t come without a cost.
While students and their families budget the cost of hospitality, travel and traditions ahead of graduation, businesses in Westwood may find opportunities during this time to boost profits.
This post was updated Jan. 31 at 12:32 p.m.
Driverless taxis are no longer futuristic dreams for Angelenos.
Autonomous ride-hailing platform Waymo launched to the Los Angeles public last November, deploying around 100 vehicles in a 79-square-mile area from Santa Monica to downtown.
This post was updated Jan. 26 at 9:11 p.m.
Last month, venture capital firm Andreessen Horowitz – famous for its early investments in companies such as Instagram, Airbnb, Pinterest and Roblox – officially opened a new office in Santa Monica.
This post was updated June 5 at 8:02 p.m.
Social media platform TikTok and e-commerce companies SHEIN and Temu have recently gained prevalence in the United States, particularly among college students.
Bird, a shared electric scooter company, announced its filing for bankruptcy Dec. 20, raising questions for the industry and users alike.
Scooters brandished with the bright blue Bird logo can often be spotted on campus and in Westwood largely because Bird has been the only shared e-scooter and bike company legally permitted to operate on UCLA’s campus since 2019, according to UCLA Transportation.

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